JP Morgan and its Europe’s online transaction dominance.
Can we say JP Morgan as the new payments leader in Europe? Yes we can.
Catherine Moore answers all her emails from Ireland. JP Morgan is a full-time payment services platform, which offers seamless payment services to all its clients.
Equivalent of Paytm in India and Alipay in China, JP Morgan is ruling the roast in Europe for all the online payment services. The key to their business is getting the local shops to use their services. Once this is done, JP Morgan, which has close to 30% of market share in the online payments business in Europe is going to shoot up and will cover up to 50% of the market share of online payments services.
The fraud level in any online payment services platform is of the upmost importance and as the President talks about her business key mantra, it is always the security of data of consumers.
The two key verticals that JP Morgan in Europe is targeting are the online payment gateway and then ECommerce. Online shopping has definitely changed the way, people buy stuff, which leads to collection and moving of data from customer information to the real time tracking details to the payment services. The business strategy of JP Morgan in ECommerce space is to acquire a lot of merchants and make them use the services of JPM’s platform.
With 5G services of mobile technology kicking in, all the business online are going to speed up and make it relevant for the consumers to have a better at shopping, at online payments and then the security about their data with them.
The addition of ML and AI, will help the online payment services companies, use the customer payment data, internally in the company and use that data under the subjects of Behavioural finance to predict the consumer behaviour. What such predicting does is, open up an entire new business vertical of ad revenue for the company, by running the recommendation algorithm and suggesting products and its offers to customer by noting their buying patterns,
So many business verticals, which are interconnected to one another. I hope Ms. Moore of JPM is thinking about all these and her communication are rampant in putting all these ideas into play.
So the business valuation is 851 billion EUR by 2021 for JPM from 602 billion EUR in 2018, with 30% market share at present, in Europe. That not a bad number, but definitely a huge potential to take the market share and the revenue verticals to the next level.
